Talk Suncoast interviews David Gumpper about technology in real estate

Talk Suncoast interviews David Gumpper. Yes, this was my first ever radio interview. I was completely surprised on how much fun and interesting to participate on a radio show. I was nervous at the beginning, but was able to flow with the conversation as it developed through the show. I would absolutely do it again and am looking forward to be asked back to the show again.

Thanks goes out to Talk Suncoast’s Sherwin Baldwin and Susan Nilon for a great time and making me feel comfortable on the airwaves.

Listen to the show and offer some feedback on my performance. I know I can do better, but would appreciate any good constructive criticism.

Cheers!! DG

WordPress cultivating features – not just a blogging platform

The WordPress team continues to develop new features into what was already considered an excellent blogging platform. Over the last few years, WordPress has matured into a content management system (CMS) for all kind of web sites. This became very evident at a recent Sarasota Association of Realtors® Tech Expo. Real estate Agents and industry consultants presenting at the Expo were touting WP as the platform of choice to build a diversity of  real estate web sites with different marketing strategies.

When looking for an inexpensive CMS platform to blog or create a web site, WordPress offers two solutions. The first solution is hosted by WordPress itself which can be found at WordPress.com. This solution is an easy and inexpensive (FREE)  method to start a blog or web site. The free version offers basic functionality with options to upgrade your service for a fee (See image 1 for upgrade fee schedule as of 11/14/2010).WordPress.com Upgrade Services fee schedule

Real estate agents can easily create a web site designed to specifically market a single property with a few hours of work. The dedicated property page is a marketing tool that promotes the property to the Internet consumer and generates links back to the property information page on their own web site. View this example for a Sarasota loft for sale at 1415 5th St, Sarasota, Fl. This page was created in less than an hour and all that was required to create the page was content and uploading images.  This is a process that does not require a technologist to create a marketing asset for the Internet.

The second solution provided by WordPress is the ability to download WP and install it on hosted servers. A little bit of techy knowledge is required to go this route, but once the first WordPress web site is completed, the others will be a snap. This journey requires a web hosting company to install WordPress on their servers. WordPress & Go Daddy hosting is a good combination for your site. The benefit of this process provides flexibility to add a plethora of plugins and widgets to enhance the consumers experience with the site and creates the ability to generate as many web sites as allowed under the hosting providers program.

Many web sites today are running WP under the hood in this manner. TechCrunch and TheSaundersBlog.com are some examples of sites that uses WP as a web site platform. This is where WordPress has its greatest strengths. As an example, Real Estate agents marketing niche areas can collectively collaborate to build one powerful area site with dynamic, compelling, and interesting content. Each agent publishes content for their niche market area with links back to their personal web sites. With a group of four Agents, the distribution of creating stories that consumers are anxious to  read are shared by the group. Using this strategy each Agent would be required to produce one story a month.

With either WordPress solution, creating these collaborative web sites that are relevant to consumers is a strategy to drive more consumer traffic towards Agents.

As WordPress continues to build features, the platform becomes stronger as a real estate marketing tool. How the platform will be utilized is only limited by the imagination of those who learn and adapt WordPress as an Internet tool.

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Sarasota Real Estate Luxury Company and DocStoc PDF Viewer

When looking at your opportunities to sell or buy luxury real estate in Sarasota, Michael Saunders and Company is the choice. The company possess the best luxury affiliations throughout the United States and the world.

The link is a brochure outlining the best luxury real estate affiliations the company has aligned to market your property.

This is a test post utilizing Docstoc.com file and document sharing tool. The demo is to see if we can provide a visual of PDF files to consumers prior to downloading them.  Docstoc’s new tool, DocShots, automatically uploads your PDF to your Docstoc folders as you post in your blog. Then on the consumer side, it provides a great interface to view, print, and/or download the documents.

The user benefit is an interactive method to view the document for relevance before they download the document to their computer. Another benefit is DocShosts can handle MS Word, Excel, Powerpoint, as well as, Adobe PDF files. Docstocs does streamline the process of document management and web delivery for your blog in minutes. If you distribute file documents within your blog or web site, I recommend this tool.

Try it and let us know your thoughts as well.

UPDATE 7/28/09 -DG:

I have found a small problem with the Print button in DocShots, it doesn’t print. DocShots appears to be downloading the file and staging it into the  print queue. Once completed, the print queue notifies you that it sent the job to the printer, but nothing prints. I did submit an incident report to Docstoc and just received confirmation there is a problem. DocShots is still a nice application for visually displaying PDF files on your blog and hopefully the printing function will be resolved soon. I decided not to use it for my production web sites until this issue is resolved. It was ‘the’ functionality I needed for my consumers.

UPDATE 10/15/09 – DG:

I have not received any follow-up communication from Docstoc regarding the printing issue with DocShots. The printing function still does not function properly, but I have receive great feedback on how consumers are able to view PDF files before they download them.