The use of video on the Internet has become a prevalent component of web content. No kidding! But, there is so much video available for consumption in the SERP’s, careful attention towards specific video SEO strategies must be adhered too. The following are basic recommendations to help your video content rise to the top in the SERP’s and reach consumers.
1. Sitemaps are your best friend. Google and others accept video sitemaps for your web site and is the recommended way to provide the information necessary to make the search engines aware of your web sites video content. Google accepts sitemaps using the Media RSS (mRSS) specification or you can find Google’s how-to create a video sitemap in the Google Webmaster Central Blog, “Creating Video Sitemaps”.
2. RSS feeds are easier for the bots to read than web pages. Great! Create a Media Continue reading “Video SEO Tips”