G’s June 25 update and Disavow Tool

Early Look at Google’s June 25 Algo Update – Moz.

Take aways:

NEW- Google preview in search results

How many realized last night that Google added a new feature in the organic search. Click on the magnifying glass and view the web site from the search result link. Very Bing like from my viewpoint, but I still like it. I’ve been using this feature to ensure link takes me to a site that is relevant to my search terms. Nice!! This will have an effect on your sites relevancy to consumers search terms.

Video SEO Tips

The use of video on the Internet has become a prevalent component of web content. No kidding! But, there is so much video available for consumption in the SERP’s, careful attention towards specific video SEO strategies must be adhered too. The following are basic recommendations to help your video content rise to the top in the SERP’s and reach consumers.

1.  Sitemaps are your best friend. Google and others accept video sitemaps for your web site and is the recommended way to provide the information necessary to make the search engines aware of your web sites video content. Google accepts sitemaps using the Media RSS (mRSS) specification or you can find Google’s how-to create a video sitemap in the Google Webmaster Central Blog, “Creating Video Sitemaps”.

2. RSS feeds are easier for the bots to read than web pages. Great! Create a Media Continue reading “Video SEO Tips”

Canonical URL’s for WordPress By Yoast.com

Yoast.com has a great plugin for WordPress to deal with canonical URLS’s. Canonical URL’s for WordPress – Yoast – Tweaking Websites also has a video with Matt Cutts explaining how Continue reading “Canonical URL’s for WordPress By Yoast.com”

SEO Guide for Beginners from Google

I was just poking around on Google and I came across this little link, Google SEO Starter Guide. The guide was published on November 13, 2008. This Google SEO beginner guide is great for every one. It provides the basic requirements of what is acceptable and to avoid in SEO for Google. The concepts presented will go a long way in providing basic SEO for new webmasters or people who are interested in what is ‘best practice’ from Google. Google has integrated basic usability and content suggestions into the guide as well. Overall, this is a great guide and is easy reading. If you are interested in Search Engine Optimization, SEO, this is a must read. Google SEO Starter Guide is really easy. Have FUN.

SEO for Video and Best Practices

I began to develop a post regarding my findings on best practices to SEO Video. The principle fundamentals to SEO a web page for content and images is the same for video. There are additional considerations you should engage from a video perspective.

If you have video content on your site, empower the reader to  generate and copy HTML code of the Video’s URL. This enables them to embed your video into their own web sites or blogs. This SEO Video strategy builds a relevant inbound link from the readers site to yours. The Search Engines love this type of Video SEO and does have significant effect to help inbound links. Another best practice to SEO Video, is, ensure your video file names and URL’s are content relevant. An example is a music video of a new upcoming musician. The flash file name for your video should be “listen-my-music-musicians-name.flv”. This file name is part of the HTML code readers embed into their sites.

SEO is all about building relevance of conten. If you use the correct white hat SEO best practices for video, you will be fine. While writing this post, I was performing additional research to validate my strategies. I came across a post on Video SEO Guide and Best Practices written by Kieran Hawe of Webtribution.com. The post is full of best practices to SEO and is beneficial reading I am recommending. This is a great source for new Internet marketers coming online.